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CouponFactory is a full-service digital and mobile coupon provider. We provide Software as a Service to help our clients leverage their earned, owned and paid media assets. Our B2B platforms allow for the creation, distribution and analysis of digital and mobile promotions.


Wade Allen

Wade is the President of CouponFactory and leads the company’s ideation and delivery of digital shopper marketing solutions. Wade is a seasoned retail and loyalty marketing executive with 12 years of experience driving breakthrough strategy and solutions for large CPGs and retailers.

Before joining CouponFactory, Wade worked for RAPP and dunnhumby where he provided analytics, strategy and loyalty consulting for several large CPGs and Retailers, including Kroger, Best Buy, P&G, SUPERVALU, Macy’s, PepsiCo, Kimberly-Clark, ExxonMobil, and H-E-B Grocery.

Wade holds an MS in Integrated Marketing from Northwestern University.

Kirk Pead
Vice President, Business Development

Kirk is the Vice President of Business Development and is focused on leading the sales and marketing initiatives at CouponFactory. Since 2002, Kirk has been building and managing Sales and Marketing teams of small to mid-sized companies. Kirk has a wealth of knowledge working from within and building start-up organizations.

Before joining CouponFactory, Kirk most recently lead the Sales and Marketing teams of Silhouette America and QuicKutz.

Kirk holds an MBA from Brigham Young University.

Justin Bryant
Vice President, Technology

Justin Bryant is the Vice President of Technology and provides strategic technical direction for the company. His responsibilities include planning, managing and leading the company’s software development efforts.

Before joining CouponFactory, Justin worked as a lead developer for Rockfish Interactive and as an IT consultant on projects with Hasbro, Bristol-Myers Squib, Kimberly-Clark and Scotts Miracle-Gro. He also spent 6 years working for Walmart’s Information Technology team, where he managed the global transition of their 12 billion dollar merchandise import application in 13 countries.

Justin holds a BS in Management Information Systems from Texas Tech University.

Whitney Cartmill
Director, Client Services

Whitney is the Client Services Manager for CouponFactory and leads promotional executions across the digital landscape. Whitney has 10 years of experience cultivating strong client relationships and managing integrated marketing campaigns.

Prior to joining CouponFactory, Whitney worked at Euro RSCG and RAPP on clients that included Long John Silver’s, A&W, Maggiano’s Italian Restaurant, On the Border, Macy’s and H-E-B Grocery.

Whitney holds a BA in Marketing from Baylor University.

Chris Baran
Director, Technology

Chris is the Director of Technology and leads architecture and development of our product and promotional executions. Chris has 7 years of experience architecting, developing and delivering products on Software as a Service platforms.

Before joining CouponFactory Chris worked for Rockfish Interactive, where he developed solutions for clients including Walmart and Sam's Club and launched internal products, including, TidyTweet and PlayNextLevel as part of the Rockfish Labs team.

Chris holds a BS in Computer Science from John Brown University.

Brian Hicks
Senior Developer

Brian Hicks is a Senior Developer at CouponFactory and is responsible for analytics and platform support on the product. Brian has several years of experience working with distributed systems, queuing, and non-relational databases.

Before joining CouponFactory, Brian was a developer at Rockfish Interactive in the Rockfish Labs group. He is also a contributor to the open source community and leads St. Louis' Python user group.

Brian holds a BS in Graphics and Web Design from John Brown University