CouponFactory Adds Regis Corporation
Regis Corporation (http://www.regiscorp.com/) is leading the way in digital couponing through their eagerness to experiment with new technology and willingness to bring their family of brands together for the best user experience possible. By implementing what they’ve coined as the CouponFactory.com Uber-Widget, Regis has seen more than a 45% redemption rate on their $9.99* Picture-Perfect Holiday coupons. Compared to direct mail that sees 1-3% redemption, the Uber-Widget is blowing past campaigns out of the water! However, there are more benefits to the CouponFactory.com experience than the sheer number of prints and redemptions. Through the CouponFactory.com widget, Regis can track impressions, clicks, prints and generate real-time leads. Since launch, Regis has reached 85K customers that they can now contact through email with even more amazing deals throughout the year. With a simple widget code that can be copied and dropped anywhere, Regis harnessed the power of bloggers and social media to not only spread the word of their coupon, but spread the coupon itself. They sent the widget code to 280 bloggers to post to their blogs. Through word of mouth, the Picture-Perfect Holiday campaign was spread to over 800 bloggers within the first week of launch. The holiday partnership between CouponFactory.com and Regis Corporation is just beginning. They are working together to explore even more technological improvements in 2012. From connecting deals directly to loyalty cards to integrating CouponFactory.com technology into mobile apps, CouponFactory.com and Regis will work together to bring the latest technology and the best experience to their customers.
