Bodycology
The Situation
Bodycology was looking to promote their new rich&creamy product line, but had limited time and budget to get the campaign to market. They wanted to leverage their emerging social footprint by offering a promotion that encouraged trial. They needed a coupon solution that would provide a seamless and secure experience within Facebook.
The Solution
Using CouponFactory's secure and turnkey couponing technology, Bodycology placed a print-at-home coupon on their Facebook page. In just a few hours, Bodycology was able to create and deploy a secure social coupon that limited the number of prints at both the individual customer level and total campaign level. Customers were able to print directly in Facebook by simply entering their name, email, and zip code into the CouponFactory coupon widget.
Results That Speak For Themselves
CouponFactory delivered more coupon prints and drove more product trial for the price than could have been gathered through traditional media. Bodycology was able to attain a 70% CTR and a 68% Print Conversion with their facebook coupon campaign. CouponFactory's technology helped drive tens of thousands of "likes" to the Bodycology Facebook page, furthering their brands social span.
