Lone Star Steakhouse
The Situation
Lone Star Steakhouse was experiencing declining year-over-year restaurant sales. Their investments into print and other traditional media were showing little success. They needed to engage their customers and prospects in a digital and social way. Lone Star was seeking a better and more cost effective way to drive traffic into their restaurants.
The Solution
Working with CouponFactory, Lone Star was able to distribute a secure print-at-home coupon, via a media buy, to prospects living within a 16 mile radius of their restaurants. Lonestarsteakhouse.com and several email blasts drove prospects and lapsed customers to Facebook to capture "likes" and offer a coupon that could be redeemed in restaurant. Using CouponFactory's coupon widget, Lone Star captured prospect names, emails, and zip codes.
Results That Speak For Themselves
During the promotion, Lone Star averaged almost 700 daily coupon prints from their Facebook page. CouponFactory's technology helped drive tens of thousands of "likes" to the Lone Star Steakhouse Facebook page and helped re-engage lapsed and old customers. Lone Star Steakhouse was able to achieve a 66% CTR and a 52% Print Conversion on their Facebook coupon campaign.
