Mentos UP2U
The Situation
Perfetti Van Melle (PVM) was preparing to launch a new chewing gum product called Mentos UP2U. They needed a way to drive brand trial and recognition quickly. PVM wanted a promotion solution that would allow them to leverage their large Mentos Facebook fan base while still providing critical control over their marketing budget.
The Solution
PVM implemented the CouponFactory technology on their Mentos UP2U Facebook page allowing fans to print a secure coupon. CouponFactory's innovated technology did not requiring customers to download 3rd party print software or accept a Facebook app in order to print the coupon. The Mentos UP2U brand team was able to track impression, clicks, prints, and view all customer data captured in real-time from the CouponFactory dashboard.
Results That Speak For Themselves
Using CouponFactory's technology, Mentos UP2U was able to provide 10,000 secure prints to their Facebook fans and drive more than 10,000 Facebook "likes" in less than 48 hours. With the help of CouponFactory, the Mentos UP2U brand team created instant brand trial and recognition for their new product without blowing their marketing budget.
