White Cloud
The Situation
WhiteCloud was experiencing declining year-over-year sales. Their competitors were outspending them by a factor of 10. Print and traditional paid online media were waning in success and WhiteCloud needed to find a new model to drive sales. They needed better customer data and a cheaper way to reach their customers.
The Solution
Using CouponFactory's innovative technology, WhiteCloud enabled prospective customers to print coupons directly from blogger sites and the WhiteCloud home page. WhiteCloud also placed the coupon widget on their Facebook page to help captured valuable "likes" and increase their social footprint. Names, emails, and zip codes of prospects were captured with the CouponFactory widget.
Results That Speak For Themselves
WhiteCloud was able to capture valuable customer information that is now part of an ongoing eCRM Platform. CouponFactory delivered dramatically more impressions, coupon downloads and sales than could ever have been bought with traditional media. WhiteCloud has now migrated from a traditional print media strategy to 100% digital and social solutions due in part to the success with CouponFactory.
We never have to worry about blowing the budget on coupons because we can set limits on the number of coupons that each consumer can print as well as the overall total that we want to distribute. We can track quantities at any time to determine how a coupon is performing and make changes overnight.
