CouponFactory

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Launched one year ago, CouponFactory, (www.couponfactory.com), is looking back on a year that not only met expectations, but far exceeded them. Built as a part Rockfish’s business incubator, Rockfish Labs, CouponFactory quickly spun into its own company, with former Rockfish VP of Retail, Wade Allen, taking the post as President.  Within 6 months of launch, the platform was working with popular brands such as Time Inc., Regis Salon and Frigo Cheese Heads.   CouponFactory has topped 300 clients, with nearly 500 coupons created. These clients have seen over 35 million impressions, 1.7 million clicks and over a million of their coupons printed.  The platform also raked in its fair share of awards and accolades this year, including Best B2B Innovation for Markets in the Media Vanguard Awards, bestowed by none other than AdAge and a shout-out from Facebook in the "Couponing on Facebook" guide sent to advertisers interested in implementing coupons on Facebook.

“I couldn’t be more proud of our first year’s accomplishments. Our small team and solution has been incredibly nimble and a true market disrupter,” said CouponFactory President, Wade Allen. “Next year looks extremely bright as our current sales are strong and our new business pipeline continues to grow.

As for the rest of 2012 and beyond, CouponFactory plans to grow its small business capabilities, focusing on affordability and localization. The team has begun integrating offers with several save-to-loyalty card technology specialists and expansion into this market will continue to increase. Although CouponFactory has already locked in contracts with companies in the US and Canada, international growth remains a top priority.  Additionally, CouponFactory has developed APIs to allow for the integration of analytics and coupon building outside of the standard delivery. Further API development continues to be very important for CouponFactory and its clients.

About CouponFactory

CouponFactory is a simple, affordable digital couponing/promotions platform that allows you to quickly and easily create, manage, distribute, and measure digital coupons and promotions. CouponFactory.com is owned and backed by Rockfish, a full-service, award-winning digital agency.  Brands using CouponFactory include People Magazine, Barilla, Regis and Saputo.

Scotts Miracle-Gro Canada is using CouponFactory’s coupon listing technology to offer its customer’s spring deals on Facebook . Scotts customer are asked to “Like” the page and in return get access to a coupon tab that contains 5 lawn and garden coupons. CouponFactory’s coupon listing technology allows brands to deliver a multi-coupon experience within Facebook and other digital properties.

People Magazine selects CouponFactory for Facebook Campaign. Take a look here!

Regis Corporation (http://www.regiscorp.com/) is leading the way in digital couponing through their eagerness to experiment with new technology and willingness to bring their family of brands together for the best user experience possible. By implementing what they’ve coined as the CouponFactory.com Uber-Widget, Regis has seen more than a 45% redemption rate on their $9.99* Picture-Perfect Holiday coupons. Compared to direct mail that sees 1-3% redemption, the Uber-Widget is blowing past campaigns out of the water! However, there are more benefits to the CouponFactory.com experience than the sheer number of prints and redemptions. Through the CouponFactory.com widget, Regis can track impressions, clicks, prints and generate real-time leads. Since launch, Regis has reached 85K customers that they can now contact through email with even more amazing deals throughout the year. With a simple widget code that can be copied and dropped anywhere, Regis harnessed the power of bloggers and social media to not only spread the word of their coupon, but spread the coupon itself. They sent the widget code to 280 bloggers to post to their blogs. Through word of mouth, the Picture-Perfect Holiday campaign was spread to over 800 bloggers within the first week of launch. The holiday partnership between CouponFactory.com and Regis Corporation is just beginning. They are working together to explore even more technological improvements in 2012. From connecting deals directly to loyalty cards to integrating CouponFactory.com technology into mobile apps, CouponFactory.com and Regis will work together to bring the latest technology and the best experience to their customers.

The CouponFactory technology was highlighted by Facebook in a "Couponing on Facebook" guide sent to advertisers interested in implementing coupons on Facebook, which emphasized that consumers aren’t happy jumping through hoops in order to print a coupon. Through the CouponFactory technology, businesses can post an offer on their page, allowing customers to print the offer inside of Facebook without the need to download a Facebook app or a 3rd-party print software. Customer print conversions are much higher because CouponFactory has made printing coupons "easy, peasy".

Here's a quick how-to on using CouponFactory to bring digital coupons to your brands Facebook page:

1. Use the turn-key CouponFactory tool to create your printed coupon and banner within minutes
2. Place your embed code (generated in CouponFactory) into a webpage to be used as a tab in Facebook
3. Create your tab, linking to your page created in step 2
4. Create the “like” functionality to your page making certain that fans cannot print the offer without liking your business.
5. Watch your coupons print without a hiccup and watch the number of fans to your business explode

Of course, at CouponFactory, you're our top priority. Please don’t hesitate to reach out to us, should you need guidance as you create your seamless Facebook coupons. You can contact us at sales@couponfactory.com.

Lone Star Steakhouse and Saloon (http://lonestarsteakhouse.com) has signed an agreement with CouponFactory to help drive traffic to select stores by providing highly targeted digital placement of print-at-home coupons. Coupons will also be available on the brand’s Facebook page for those who “like” the brand. The targeted coupon campaign will kick-off late 2011.

Lorraine Cheese, a Saputo brand (http://lorrainecheese.com), will be joining the long list of brands using CouponFactory’s technology to deliver print-at-home coupons. Customers can access coupons from the brand’s homepage.

CouponFactory (http://couponfactory.com), will have an exhibit at the 3rd Annual LEAD Marketing Conference at the Crowne Plaza at Chicago O’Hare in September. This event gathers over 200 qualified retailer and CPG executives who are dedicated to all aspects of Loyalty, Engagement, Analytics and Digital innovations in the retail and consumer packaged goods industry. The LEAD Marketing Conference is produced by the Shopper Technology Institute, the industry’s only trade organization focused on technologies and solutions that engage shoppers and analyze their behavior. CouponFactory will participate as an innovative solution for retailers to create digital coupons and track campaign results. Make plans to check it out!

CouponFactory (http://couponfactory.com), will be exhibiting the tool which provides a way for retailers to create digital coupons and track campaign results at the Shopper Marketing Expo in Chicago at the Navy Pier. As retail is quickly changing and shopper marketing continues to influence strategies and industry best practices the tools you need to reach and influence shoppers have never been so numerous or so complex. This event will feature the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. If you are in the area come check it out!

Mentos ( http://mentos.com), utilizes the CouponFactory tool to introduce their new product, UP2U through Facebook! www.facebook.com/UP2U

Big Red (http://bigred.com/), has elected to use CouponFactory to grow Facebook fans and introduce their brand to new markets. Currently this offer is only available in the Washington DC market but plans include additional roll-outs to new markets in the future. https://social.bigred.com/facebook/findbigredindc/coupon/index.htm

Bodycology (http://bodycology.com), will be leveraging the CouponFactory tool to introduce a new product through Facebook! Like them and receive access to this special offer - www.facebook.com/bodycology

CouponFactory (http://couponfactory.com) is excited to announce an agreement has been reached with BRANDFIRE MARKETNG GROUP INC (http://www.brandfire.ca/) to continue to spread the CouponFactory tool into the Canadian market!

Beanitos (http://beanitos.com), part of Bean Brand Foods will be using the CouponFactory tool in an upcoming couponing campaign!

Boston Market (http://bostonmarket.com), is the latest retailer to use the CouponFactory tool to distribute digital coupons in the marketplace.

The Shopper Marketing Expo panel of judges voted to elect CouponFactory as a Featured Exhibitor at their event in Chicago in October. Along with this honor, CouponFactory will be highlighted in the September issue of Shopper Marketing magazine, and be part of a special promotional brochure distributed to attendees. CouponFactory has also received a special invitation to attend a breakfast honoring Who’s Who in Shopper Marketing featuring guest speaker Matthew Egol, VP Consumer, Media and Digital Practice at Booz & Co.

Microsoft Case Study: Bing - CouponFactory CouponFactory (http://couponfactory.com), which provides a way for retailers to create digital coupons and track campaign results, needed to optimize its own website content for discovery through bing.com. The company recently adopted Bing Webmaster Tools, an online offering from Microsoft that delivers a set of content management and analytic tools through an easy-to-use console. By registering its site with Bing Webmaster Tools, CouponFactory has increased the efficiency of essential search engine optimization tasks by 96 percent and estimates saving $U.S.4,800 annually. The company has taken advantage of the business intelligence capabilities offered through the solution to increase the agility and effectiveness of its marketing and sales efforts, helping to expand its edge over competitors.

Rockfish (http://rockfi.sh) announced today the launch of CouponFactory, a turnkey couponing software platform that gives businesses the ability to easily create, customize and place their coupon widget wherever they choose.

CouponFactory is a simple, affordable digital couponing platform with a flexible interface that is a better solution for companies and consumers alike. For brands, retailers and small businesses, CouponFactory's solution provides:

1. Easy-to-use, turnkey web solution
2. Customer data collection
3. No set-up fees
4. Detailed digital coupon analytics
5. Coupon fraud control
6. Mobile, web and social embed options

CouponFactory also provides a superior consumer experience including:

• No 3rd party redirects
• No downloading printing software
• Simple, 2-click print

"Digital couponing has exploded over the past several years as consumers have gone back to more frugal shopping habits," said Wade Allen, VP of Rockfish Retail. "Many CPGs, retailers, and small businesses have been unable to fully participate due to costs, fraud, and poor customer experience. CouponFactory was built specifically to resolve these issues for businesses and consumers alike."

Premiering at the In-Store Marketing Summit in Chicago, CouponFactory has already been tested by leading national brands such as White Cloud to distribute offers through various forms of digital media.

"This breakthrough technology allows our Brand Advocate bloggers to embed a 'widget' into their blogs with very little effort, allowing their followers to print White Cloud coupons directly from their site without having to be redirected to a third-party site," said John McPherson, White Cloud's Director of Marketing.

For more information or to sign up, go to http://www.couponfactory.com/news

About Rockfish

Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam's Club, Cisco, and Tyson Foods. Through a company purpose of "building a better world through the power of digital innovation," Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design and ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR.

Contact

Wade Allen, Rockfish Vice President of Retail
479.464.0622
wade.allen@rockfishinteractive.com