CouponFactory (http://couponfactory.com), will have an exhibit at the 3rd Annual LEAD Marketing Conference at the Crowne Plaza at Chicago O’Hare in September. This event gathers over 200 qualified retailer and CPG executives who are dedicated to all aspects of Loyalty, Engagement, Analytics and Digital innovations in the retail and consumer packaged goods industry. The LEAD Marketing Conference is produced by the Shopper Technology Institute, the industry’s only trade organization focused on technologies and solutions that engage shoppers and analyze their behavior. CouponFactory will participate as an innovative solution for retailers to create digital coupons and track campaign results. Make plans to check it out!
CouponFactory (http://couponfactory.com), will be exhibiting the tool which provides a way for retailers to create digital coupons and track campaign results at the Shopper Marketing Expo in Chicago at the Navy Pier. As retail is quickly changing and shopper marketing continues to influence strategies and industry best practices the tools you need to reach and influence shoppers have never been so numerous or so complex. This event will feature the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. If you are in the area come check it out!
The Shopper Marketing Expo panel of judges voted to elect CouponFactory as a Featured Exhibitor at their event in Chicago in October. Along with this honor, CouponFactory will be highlighted in the September issue of Shopper Marketing magazine, and be part of a special promotional brochure distributed to attendees. CouponFactory has also received a special invitation to attend a breakfast honoring Who’s Who in Shopper Marketing featuring guest speaker Matthew Egol, VP Consumer, Media and Digital Practice at Booz & Co.
Rockfish (http://rockfi.sh) announced today the launch of CouponFactory, a turnkey couponing software platform that gives businesses the ability to easily create, customize and place their coupon widget wherever they choose.
CouponFactory is a simple, affordable digital couponing platform with a flexible interface that is a better solution for companies and consumers alike. For brands, retailers and small businesses, CouponFactory's solution provides:
Easy-to-use, turnkey web solution
Customer data collection
No set-up fees
Detailed digital coupon analytics
Coupon fraud control
Mobile, web and social embed options
CouponFactory also provides a superior consumer experience including:
No 3rd party redirects
No downloading printing software
Simple, 2-click print
"Digital couponing has exploded over the past several years as consumers have gone back to more frugal shopping habits," said Wade Allen, VP of Rockfish Retail. "Many CPGs, retailers, and small businesses have been unable to fully participate due to costs, fraud, and poor customer experience. CouponFactory was built specifically to resolve these issues for businesses and consumers alike."
Premiering at the In-Store Marketing Summit in Chicago, CouponFactory has already been tested by leading national brands such as White Cloud to distribute offers through various forms of digital media.
"This breakthrough technology allows our Brand Advocate bloggers to embed a 'widget' into their blogs with very little effort, allowing their followers to print White Cloud coupons directly from their site without having to be redirected to a third-party site," said John McPherson, White Cloud's Director of Marketing.
Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam's Club, Cisco, and Tyson Foods. Through a company purpose of "building a better world through the power of digital innovation," Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design and ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR.