CouponFactory

Rockfish (http://rockfi.sh) announced today the launch of CouponFactory, a turnkey couponing software platform that gives businesses the ability to easily create, customize and place their coupon widget wherever they choose.

CouponFactory is a simple, affordable digital couponing platform with a flexible interface that is a better solution for companies and consumers alike. For brands, retailers and small businesses, CouponFactory's solution provides:

1. Easy-to-use, turnkey web solution
2. Customer data collection
3. No set-up fees
4. Detailed digital coupon analytics
5. Coupon fraud control
6. Mobile, web and social embed options

CouponFactory also provides a superior consumer experience including:

• No 3rd party redirects
• No downloading printing software
• Simple, 2-click print

"Digital couponing has exploded over the past several years as consumers have gone back to more frugal shopping habits," said Wade Allen, VP of Rockfish Retail. "Many CPGs, retailers, and small businesses have been unable to fully participate due to costs, fraud, and poor customer experience. CouponFactory was built specifically to resolve these issues for businesses and consumers alike."

Premiering at the In-Store Marketing Summit in Chicago, CouponFactory has already been tested by leading national brands such as White Cloud to distribute offers through various forms of digital media.

"This breakthrough technology allows our Brand Advocate bloggers to embed a 'widget' into their blogs with very little effort, allowing their followers to print White Cloud coupons directly from their site without having to be redirected to a third-party site," said John McPherson, White Cloud's Director of Marketing.

For more information or to sign up, go to http://www.couponfactory.com/news

About Rockfish

Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam's Club, Cisco, and Tyson Foods. Through a company purpose of "building a better world through the power of digital innovation," Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design and ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR.

Contact

Wade Allen, Rockfish Vice President of Retail
479.464.0622
wade.allen@rockfishinteractive.com